For centuries, travelers have looked to the stars to find their way. There is something we have always loved about that idea — looking up, finding a point of light, and trusting it to lead you somewhere new.
That thought became SENA 星那.
“星” means star, while “那” is a character often found in Japanese place names. We chose the two together to carry a sense of direction, place, and discovery — finding your way towards somewhere you may not have known before.
It also reflects the way we work.
We specialise in creating cultural experiences for the luxury market in Japan, working with travel companies, hotels and brands to bring to life what they want their guests to experience.
Sometimes that means finding the right person or place. Sometimes it means opening a door that is not usually easy to find. And sometimes it is simply understanding what a partner wants their guest to feel, and helping make that possible.
Japan has so much to discover beyond what is immediately visible. The people we meet, the stories behind a craft, a place with no sign on the door — these are often the things that stay with us.
SENA is our way of helping people find them.
We believe that luxury is deeply personal.
For some, it may be exceptional hospitality and exclusive access. For others, it may be found through culture, nature, learning, craftsmanship, or meaningful encounters with people and communities.
Through trusted partnerships across Japan, we support travel companies, organizations, and destinations in creating experiences that are authentic, memorable, and meaningful.
We support travel companies, tour operators, and international travel partners with arrangements and destination services throughout Japan.
At present, we accept travel booking requests exclusively from licensed B2B travel companies and tour operators. Through our trusted network across Japan, we support our partners with local arrangements and access to distinctive experiences.
We create private cultural programs and experiences for some of Japan’s leading luxury hotels, international luxury houses and their VIP guests.
Working with leading artists, artisans and cultural practitioners across Japan, our programs range from private access to special places to experiences created for a particular group or occasion.
We approach each one with equal respect for the people taking part and those sharing their work, knowledge and culture.
We work with destinations, local governments and hospitality partners looking to better understand and reach the international travel market.
Starting with the people and culture already there, we support destination development through local visits, market insight and connections with international travel partners.
SENA was founded by Anna Nagae, a luxury travel designer whose career has centred on creating highly personal journeys in Japan.
Born to a Japanese father and Canadian mother, Anna grew up between two cultures. Her father’s family was in the kimono trade, and she has practised the Way of Tea for over twenty years.
In the tea room, some utensils have been treasured for centuries. Yet Anna often thinks about the flower. A treasured object can be passed on. A flower cannot. It fades, and that exact flower, in that exact moment, will never exist again.
There is value in what lasts. But there is also value in what happens only once.
That idea sits at the heart of SENA. We create cultural experiences shaped by the people, places and traditions of Japan, with attention to the small details that make a moment feel personal.
Today, SENA works with travel companies, luxury hotels, brands and regional partners to create experiences for their guests, bringing together local knowledge, trusted relationships and a deep understanding of Japanese culture.
3F, 5-4-16 Hiroo
Shibuya-ku, Tokyo 150-0012
Japan
Company Name
SENA & Co.,Ltd.
Founder & Representative Director
Anna Nagae
Registered Address
3F, 5-4-16 Hiroo
Shibuya-ku, Tokyo 150-0012
Japan
Corporate Number
8011001178569
Travel Services Arranger Registration Number
21029
Telephone
+81-3-6403-0389